How much are tickets at TODA Dubai?

It depends on the show, and the What's On list shows 'from' prices. On 29 September 2026 it listed Beyond Limits from AED 159 and The Wizard of Oz and Balaganchik from AED 170. Child and adult rates are not set out, so check the ticket options when you book or ask TODA.

What are TODA's opening hours?

The TODA site says it is open daily from 11AM to 11PM. Shows run at set times, so book the show you want on the What's On page rather than turning up.

Is TODA suitable for young children?

Some shows are. The Wizard of Oz, a children's musical in Russian, is 3+, and Beyond Limits, an illusion show, is for ages 6 and up; Balaganchik is 10+. Kids' shows run now and then rather than daily, so check What's On for current dates and the age on each show page.

Are the kids' shows in English?

The Wizard of Oz and Balaganchik, the children's shows listed for October 2026, are performed in Russian. Beyond Limits, the illusion show for ages 6 and up, is described in English on its page; confirm the show language with TODA. In September TODA ran Kids & Classics concerts in English for ages 3 to 8, and no new dates were listed at the end of the month.

TODA is in Souk Madinat Jumeirah, Al Sufouh, Dubai. The site does not say which entrance or level to use, so ask TODA on +971 4 277 4044 or WhatsApp before you go.

Can we hold a birthday party at TODA?

Yes. TODA hosts children's birthdays inside its 360° projections, with themes such as outer space, superheroes, a princess kingdom or a jungle. In September 2026 the site listed packages from AED 16,275 for up to 25 kids and 2 to 3 hours.

TODA — Theatre of Digital Art: 360° shows for families at Souk Madinat Jumeirah

Days OutAttractions & Edutainment

Checked Oct 2026Details checked October 2026

Al Sufouh

Ages3+years and up
PriceAED 170a visit, lowest price
OpenAskNot published yet
WhereAl SufouhOpen in Maps

TODA (Theatre of Digital Art) is a 360° immersive venue in Souk Madinat Jumeirah, with five multifunctional areas across 1,800 m². Its What's On page lists ticketed shows at fixed times, sorted into digital shows, concerts and a For Kids strand. Most listings are evening concerts, so for a family outing look for the weekend matinees. On 29 September 2026 the list had Beyond Limits, an interactive illusion show for ages 6 and up (Sunday 4 October at 4:30 PM and 7 PM, from AED 159), The Wizard of Oz, a 70-minute children's musical in Russian for ages 3+ (Sunday 11 October at 12:00, from AED 170), and Balaganchik, a Russian-language family play for ages 10+ (Saturday 31 October at 12:00, from AED 170). Kids' shows come and go, so check What's On for current dates. TODA also hosts children's birthdays inside its projections and school trips built around 360° educational shows. It has 4.6 on Google from 3,078 reviews.

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The activity

Attractions & Edutainment, explained

TODA, the Theatre of Digital Art, is an immersive venue inside Souk Madinat Jumeirah where images are projected all around the room, so the audience sits inside the picture. Visits are built around ticketed shows at set times, listed on the What's On page, rather than a play area you drop into. The list mixes concerts, digital shows and a For Kids strand. For children that means occasional weekend matinees: in October 2026 these are an interactive illusion show for ages 6 and up and children's musicals performed in Russian. Schools can book 360° educational shows and masterclasses in art, science and sustainability.

Who it's for

Families who want a show rather than a play area, and schools. The age depends on the show, and each show page states it: The Wizard of Oz is 3+, Beyond Limits is for everyone aged 6 and up, and Balaganchik, a Russian-language family play, is 10+. Most evening events are concerts, so check the age and language before you book. The children's musicals on the current list are performed in Russian. For schools, TODA says its programmes are tailored to different age groups. Google lists a wheelchair-accessible entrance and car park. Whether babies and toddlers under the stated ages can come in is not published, so ask TODA.

What to expect

You book a ticket for a specific show and time. The What's On list on toda.ae gives the date, time and a 'from' price for each show; child and adult rates are not set out, so check the ticket options when you book. The shows are projected all around the room in 360°. The Wizard of Oz runs 70 minutes, with live vocals, costumes and choreography. Beyond Limits lasts 1 hour 15 minutes: a team of eight performers does vanishings, teleportations and transformations, and the audience learns the secrets of several tricks, with some joining in. Its Buy ticket button goes to an outside ticket site. Arrival times and seating are not published: ask TODA.

Highlights

360° immersive venue in Souk Madinat Jumeirah, with 5 multifunctional areas across 1,800 m² (toda.ae)
Beyond Limits interactive illusion show for ages 6 and up, 1 hour 15 minutes, from AED 159 (Sunday 4 October 2026) (toda.ae)
Children's musicals in Russian, such as The Wizard of Oz for ages 3+, 70 minutes, from AED 170 (Sunday 11 October 2026) (toda.ae)
Birthday parties inside the 360° projections, with themes such as outer space, superheroes, a princess kingdom or a jungle (toda.ae)
School trips with 360° educational shows such as Being Van Gogh and Alice in Wonderland 360°, plus art, science and eco masterclasses (toda.ae)
4.6 on Google from 3,078 reviews (Google listing)

Why parents rate it

What parents say on Google

TODA has 4.6 on Google from 3,078 reviews. 2,317 of them are five stars and 505 are four stars, so about 92% of reviewers gave four or five stars, while 152 gave three stars, 42 two stars and 62 one star.

The facts

Ages: Depends on the show: The Wizard of Oz 3+; Beyond Limits 6+; Balaganchik 10+
Prices: Per show, labelled 'from' on What's On (read 29 September 2026)
Beyond Limits: from AED 159
The Wizard of Oz: from AED 170
Balaganchik: from AED 170
Birthday packages: from AED 16,275 (up to 25 kids, 2-3 hours; on the site in September 2026)
Child and adult rates not listed
Schedule: Ticketed shows at set times (What's On, read 29 September 2026): Beyond Limits Sun 4 Oct 4:30 PM & 7 PM; The Wizard of Oz (Russian) Sun 11 Oct 12:00; Balaganchik (Russian) Sat 31 Oct 12:00
Trial: Ask the provider
Where: TODA - Theatre of Digital Art, Souk Madinat Jumeirah, Al Sufouh, Dubai
How to book: toda.ae/#tickets · +971 4 277 4044 · +971 4 575 4739 · [email protected]
Opening hours: Every day11am–11pm

Guide · 9 min readRead: 25 Things to Do with Kids in Dubai: The Best Days Out by Area

Questions parents ask

Good to know

The TODA site gives its hours as daily 11AM-11PM; entry is by ticket for a set show time (toda.ae)
The children's shows listed for October 2026, The Wizard of Oz and Balaganchik, are performed in Russian (toda.ae)
In September 2026 TODA ran Kids & Classics, 60-minute fairytale concerts in English for ages 3-8, from AED 150; no new dates were listed on 29 September 2026 (toda.ae)
Most evening events are concerts, so check the age on the show page before you book (toda.ae)
Birthday packages in the 360° space from AED 16,275, for up to 25 kids and 2-3 hours, on the site in September 2026 (toda.ae)
Google lists a wheelchair-accessible entrance and car park, and card and NFC payments (Google listing)