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Fiafia DIFC: indoor play area and café at Gate Avenue

Soft PlayPlay Centres & Soft Play
Rated 4.5 out of 5 from 168 Google reviews
Checked Oct 2026
DIFC

About Fiafia DIFC

Fiafia is a play area and café on the ground floor of Gate Avenue's South Zone in DIFC, next to Carrefour Market. Its founder, Alia Al Nabooda, set it up as the place she couldn't find for her own children: somewhere safe and clean where kids play while parents watch, relax, work or meet friends. The name is Samoan and Tongan for a celebration of togetherness. Inside there are 5,400 sq ft of play under 7-metre-high ceilings, with a netted climbing frame, slides and separate spaces for babies, crawlers and children aged 1-12. On weekdays short group activities run through the day, from bubble time to ribbon dancing. The 1-hour pass for ages 1-12 is AED 70 with one adult included, and there is a full-day pass and a staffed drop-off for children aged 5 and over. The café serves coffee, pasta, pizza and burgers, and Fiafia also hosts birthday parties, school visits and play dates.

The activity

Play Centres & Soft Play, explained

Fiafia is an indoor play area and café in one, built for children from newborns to 12 years. The 5,400 sq ft space at Gate Avenue in DIFC has 7-metre-high ceilings and a nature-inspired look, with a netted climbing structure, slides and spaces set aside for different ages: a cosy corner for babies of 6 months and under, a crawling and sensory area for 7-11 months, and climbing, sliding and pretend play for ages 1-12. On weekdays a short group activity runs roughly every hour, such as bubble time, colouring, music and dancing with ribbons or hula hoops. It is pay-and-play by pass, and parents can relax in the café while children play.

Who it's for

Children from 0 to 12 years, with dedicated spaces by age: 6 months and below, 7-11 months, and 1-12 years. The drop-off pass is for children aged 5 and over. One adult comes in free with every child's pass, and nannies and caregivers are welcome. Parents or guardians supervise their own children, except on drop-off, when trained staff (the 'Fun Experts') look after them. The Google listing shows a wheelchair-accessible entrance and car park.

What to expect

Walk in and choose a pass: one hour, a full day (4 hours minimum), or a 4-hour drop-off for children aged 5 and over. Socks are required in the play area, and spare socks are sold for AED 5. One adult is included with each child; extra adults pay AED 35. Babies of 6 months and under play free for an hour. From Monday to Friday a group activity runs about every hour, such as pompom dancing, bubbles, colouring or musical instruments. Outside food and drink are not allowed, apart from baby food and medical or dietary needs, so snacks come from the café. Fiafia suggests booking ahead at weekends, on public holidays and in school breaks.

Highlights

  • Play passes: 1 hour AED 70 and full day (4 hours minimum) AED 150, ages 1-12, one adult included (fiafia.ae, September 2026)
  • Drop-off: 4 hours of play for children aged 5 and over, AED 200, looked after by trained staff (fiafia.ae)
  • Babies: 7-11 months AED 30 for an hour; 6 months and under free for an hour (fiafia.ae)
  • 5,400 sq ft play area with 7-metre-high ceilings, cleaned daily and fully air-conditioned (fiafia.ae)
  • Group activities about every hour, Monday to Friday: bubbles, colouring, music and dancing (fiafia.ae)
  • 4.5 on Google from 168 reviews (Google listing)

Why parents rate it

What parents say on Google

Fiafia DIFC is rated 4.5 on Google from 168 reviews. The star breakdown on the listing shows 125 five-star and 23 four-star ratings, with 13 three-star, 1 two-star and 6 one-star.

The facts

Ages
0-12 years; spaces for 6 months and below, 7-11 months and 1-12 years; drop-off 5+ years
Prices
  • 1 hour: AED 70 (1-12 years, 1 adult included)
  • Full day, 4 hours minimum: AED 150 (1-12 years, 1 adult included)
  • Drop-off, 4 hours: AED 200 (5+ years)
  • 7-11 months: AED 30 for 1 hour
  • Additional hour: AED 35
  • Additional adult: AED 35 (or spend AED 35 on food and drink)
  • Additional socks: AED 5
  • 6 months and below free for 1 hour

(fiafia.ae, September 2026)

Schedule
Group activities about every hour (bubbles, colouring, music, dancing), Monday to Friday only (fiafia.ae)
Where
Fiafia, Unit 119, Ground Floor, South Zone, Gate Avenue, DIFC, Dubai
How to book
wa.me/971589644654 · +971 4 222 2948 · [email protected]
Opening hours
  • Mon–Sat8am–10pm

Questions parents ask

Good to know

  • Unit 119, Ground Floor, South Zone, Gate Avenue, DIFC, next to Carrefour Market (fiafia.ae)
  • Parking: DIFC gives 1 hour free; spend AED 75 or more at Fiafia and show the receipt at the Gate Avenue reception for 2 more free hours (fiafia.ae)
  • Socks required in the play area; extra socks AED 5 (fiafia.ae)
  • Outside food and drink not allowed, except baby food or items for medical or dietary needs (fiafia.ae)
  • The contact page lists Monday to Saturday 8am-10pm and does not mention Sunday; the Google listing also shows Sunday 8AM-10PM, so call before a Sunday visit (fiafia.ae, Google listing)
  • Free Wi-Fi; café menu and Deliveroo ordering on the site (fiafia.ae)

Prices, ages and times change — confirm with the provider before you book.

Photos

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Location

Skip map

Unit 119, Ground Floor, South Zone - DIFC - Dubai

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